![]() ![]() It just kind of makes me a bit sad that most brands don't really have a nail polish line anymore. The only (high end?) brands on my radar that still regularly release nail polish are Dior and Chanel, both of which I still buy until today, albeit mostly their limited edition seasonal colours that catch my eye. YSL still occasionally releases nail polish with their collections but they don't seem to be very popular. Illamasqua have also discontinued their nail polish, I used to love their bold and unusual colours and they were so pigmented. Marc Jacobs Beauty's nail polishes are out of stock on their website, I remember being so excited when they were first released. Nars barely have any (I LOVED their polishes from the Thakoon, Phillip Lim & Andy Warhol collections back in the day), Guerlain and MAC discontinued their nail polish and they just disappeared off the earth. I wanted to know if some brands are still producing nail polish lines but noticed that most of them discontinued their polish! I was just cleaning out my nail polish collection (which is bigger that I want to admit), I used to collect loads of polish released by beauty brands like Nars, YSL, etc. At the consumer level, L'Oreal products are carried many retail stores, for example Anchor stores of malls, supermarkets, and. (L'Oreal, 2001) Considering that the majority of revenue comes from retail stores, the proximity and abundance of distributing firms might persuade a retailer to choose L'Oreal. L'Oreal USA has 10 companies for manufacturing and 11 companies for distributing. color, duration of wear time, degree of shininess, and textures L'Oreal, in this specific case, has many options available to the consumer i.e. According to the authors of Marketing Best Practices, “Markets can also be segmented based on consumer preference for a specific product attribute or characteristic” (Czinkota et al, 2000, 223). This phenomenon is the product of benefits-sought segmentation. (L'Oreal, 2001) To compare the product lines consider the shine, texture, and richness of color. L'Oreal Paris offers 6 different lines of lip color each with 48 different shades. This triggers a personal interest and inferring that L'Oreal products make you beautiful.īenefits-Sought Segmentation. Women of all ages and races will see how beautiful women look using L'Oreal products. By using young female models and celebrities of many different ethnicities L'Oreal accomplishes an important task. Knowing no geographic bounds or social class limitations, L'Oreal's main marketing tool is the innate drive to be attractive in men and women alike. Geographic and Psychographic Segmentation. So the marketing that L'Oreal does is essentially to convince retailers that consumers will buy their products. However, the largest part of revenue is earned directly from retailers. Women of different ethnicities can purchase cosmetics from L'Oreal's Soft Sheen product line, men, young and old, can hide their gray or change their look with L'Oreal's Color Spa for Men hair coloring, and all parents can make bathing fun with a brightly colored bottle of L'Oreal Shampoo For Kids. However, with the plethora of products that L'Oreal has to offer the demographic consumer base is significantly larger. In my opinion it is affordable and price point is little next to nothing. Demographically, the largest consumer segment for the entire beauty industry is white women aged in their early teens and older. Artmatic lipstick orange pro Glazzi Eyeshadow Palette Emerald Green ( Lid). Artmatic U.S.A Moisturizing Lipstick with Vitamin E - CHOOSE YOUR COLOR (23)- 9.00 Free shipping ARTMATIC LIPSTICK LAVEVDER CREAM 0.14 OZ / LIPLINER - BLACK CHERRY 0.03 OZ 8.99 Free shipping Vintage ARTMATIC Lipstick FIRE ONE Full-Size Never Used 9.00 + 4. They offer products dealing with skin care, hair care, hair coloring and cosmetics. ![]() With the range of products that L'Oreal has to offer would almost be easier to list who is not a potential consumer. At $8, a tube of L'Oreal lipstick might cost a little more than a comparable Revlon product, significantly more than Cover Girl or Maybelline, astronomically more than budget brands like Artmatic, but still far less than the department-store lipsticks and direct-marketing brands like Mary Kay.ĭemographic Segmentation. At least that's what the prices say, as does the packaging.Ī L'Oreal marketing strategy for the past several years has been to position its products a cut above the best of the drug-store cosmetic brands like Revlon and Max Factor. L'Oreal makes beauty products for women - fine products, better than Revlon, much better than Maybelline, not as good as Elizabeth Arden or Clinique. ![]()
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